The 8K Association revealed Wednesday that it is planning a number of strategic events throughout the year aimed at building availability and awareness of native 8K video content.

In one of its first actions of 2023, the Association will be participating in both panel discussions and technical demonstrations at the upcoming EnTech Fest 2023 and the NAB Show, the group said.

Under the theme “8K – Leading the Way,” the multi-industry Assocaition said it will be highlighting the wide range of 8K content projects currently being developed, along with the number of leading companies and creators who are driving this high-resolution, big-screen content ecosystem.

Mike Fidler, the recently appointed 8K Association executive director, said: “One of the goals of the 8K Association is to educate and excite the trade about the wide range of 8K content initiatives that are already underway. Our participation in well-known events like EnTech Fest and NAB will enable us to bring more awareness to these projects, along with the leading executives and companies behind them”.

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On March 29th, Fidler will attend EnTech Fest in Los Angeles to moderate a panel session with Jonathon Lee, Amazon Studios media engineering and innovation chief; Greg Ciaccio, IMAX Original Content senior director; and Uday Mathur, RED Digital Cinema CTO. The discussion will focus on the various ways that 8K technology is elevating the creative entertainment experience.

Also during EnTech Fest, the 8K Association present a series of demonstrations of the key aspects of the 8K ecosystem.

Then, at NAB 2023 April 15-19th in Las Vegas, the 8K Association member companies will come together to promote and demonstrate the latest video compression technologies for 8K content on the show floor. Demonstrations will be conducted on an ongoing basis in the West Hall at booth W4015.

The 8K Association will also sponsor a special panel discussion titled “Next Generation Video Codecs for 8K.” This will showcase the most recent advances in video codecs for 8K content delivery and the key advantages over legacy video solutions.

The panel, which will take place at 2:30pm PT on April 17th in the floor theater in the West Hall next to Future Park. Ravi Velhal of Intel will moderate the discussion between Mauricio Alvarez Mesa, Spin-Digital CEO and co-founder; Thomas Kramer, MainConcept Strategy and Business Development VP; Thomas Burnichon, Ateme Innovation Strategy VP and Abdul Rehman, SIMMWAVE CEO.

For information on getting a complimentary registration for EnTech Fest, visit and enter 8KGuest23.

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By Greg Tarr

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