Hisense unveiled at CES 2016 its new dual-brand strategy leveraging both the Hisense and newly acquired Sharp brands that will be handled as together but separate lines in North America, in some cases competing head to head in the same retail stores.
First half 2016 plans for the Hisense TV lines call for 22 models across eight series of LED LCD TVs, including three Full HD TV series and five 4K UHD TVs. Two lines will be distinguished by the Hisense ULED high-performance 4K UHD LED LCD TV tier.
The Sharp branded lines will encompass 25 models, and will leverage Hisense R&D working in association with Sharp engineers to meet Sharp picture quality and brand guidelines, the company said.
“The Sharp brand will continue to stand on its own as the pioneer of premier large screen LCD technology and a beacon of quality and trust in the television industry,” the company said in a statement.
More on the 2016 Hisense and Sharp TV lines after the jump:
Through Sharp, Hisense plans to expand the product offering and “revive technology legacy to reflect market needs, including the first ever Sharp curved 4K TV and the first Sharp TVs to employ quantum dot technology producing a wide color gamut and enhanced brightness. Hisense will use Sharp for 10 model series. Seven of the series will offer 4K Ultra HD resolution. Screen sizes will range from 32- to 75-inches, with nine 4K Ultra HDTV models in screen sizes of 60-inches or larger. It will also offer a new Streamline Smart TV user interface and expanded video-on-demand services.
Meanwhile, Hisense ULED models for 2016 will feature the new ULED 3.0 Engine that encompasses quantum dot nanocrystals and 3M quantum dot enhancement film (QDEF) to improve brightness and color range. The ULED models coming later in the year offer full-array backlighting with up to 576 zones of local dimming, smart peaking, image enhancement and wide color gamut.
Hisense ULED 3.0 models are being developed to deliver high dynamic range with a peak brightness of up to 1,000 nits, The wide color gamut to be produced by the TVs will cover up to 99.9% of the DCI-P3 color gamut, 91% of the Rec. 2020 color gamut and 100% of the NTSC color gamut.
The TVs will also conform to the new UHD Alliance standards of 1.07 billion colors, a 10-bit panel interface; offer 500 nit full-raster brightness and 1,000 nit peak brightness. The TVs can accept (not necessarily display) CEA-861.F & 861.3/Rec. 2020 color gamut; and extended Rec.709/SMPTE ST 2086:2014 ETOF and accept high dynamic range (HDR) metadata conforming to the SMPTE 2084 & 2086 (HDR10) standard.
The company said “all Hisense 4K televisions will feature HDR processing, which is based on the UHD Alliance HDR specification; assuring the television is capable of displaying any subsequent HDR content providers may create. HDR Processing uses proprietary algorithms to remap luminance and color information to the capabilities of the display producing a picture with increased color accuracy and realism.”
The resulting images are said to offer brighter highlights, darker shadows, sharp edges.
Other features include support for HEVC/VP9 4K media decoding, have HDMI 2.0a inputs with HDCP 2.2.
The first-half Hisense 2016 ULED TV models include the following previously announced ULED TV models:
The H9 Series includes: the previously introduced 55-inch curved-screen 4K Ultra HD LED LCD TV model 55H9B (shipping in February at a $999.99 suggested retail) featuring: HDR Smart Peaking; full-array LED backlighting local dimming; built-in apps; Ultra Smooth Motion; UHD upscaler; dbx-tv sound; app store and web browser; 4K Media Player & Receiver; an Octa-core processor; and 2×2 dual-band Wi-Fi/802.11ac. This model does not include quantum dot technology.
The H10 Series includes: the previously introduced 65-inch 65H10B ( shipping in February at $2,799.99) that adds to the 55H9B package PureColor Quantum Dot technology; HDR Smart Peaking with up to 800nits of brightness; and 240 zones of full-array LED backlighting with local dimming.
Other Hisense TV series include:
The H8 Series of 4K UHD direct-lit LED LCD Smart TVs including: the 50-inch 50H8C ($599.99); and the 55-inch 55H8C ($699.99). Both feature: HDR processing; multi-zone local dimming; built-in apps; Ultra Smooth Motion; UHD Upscaler; dbx-tv sound; app store/web browser; 4K media player & receiver; Octa-core processor; 2×2 dual-band and Wi-Fi/802.11ac. Both models ship in April.
The H7 Series of 4K UHD direct-lit LED LCD smart TVs, including the 43-inch 43H7C ($399.99); the 50H7C ($549.99); the 55-inch 55H7C ($649.99); and the 65-inch (edge-lit) 65H7C ($1,299.99). All feature: HDR processing; built-in apps; Ultra Smooth Motion; UHD Upscaler; dbx-tv sound; app store/web browser; 4K media player & receiver; Octa-core processor; 2×2 dual-band Wi-Fi/802.11ac. All ship in February.
The H5 Series of Full HD/HD direct-lit LED smart TVs including: the 32-inch 32H5B ($199.99); the 32H5FC ($199.99); the 40-inch 40H5B ($279.99); the 43-inch 43H5C ($279.99); the 50-inch 50H5 ($329.99); and the 55-inch 55H5C ($499.99). All feature built-in apps; Ultra Smooth Motion; dbx-tv sound; app store/Web browser; media player & receiver; quad-core processor and built-in Wi-Fi. All models ship in February.
The H4 Series of direct-lit LED Full HD/HD direct-lit LED LCD TVs with built-in Roku smart TV platform including: the 32-inch 32H4C ($199.99), the 40-inch 40H4C1 ($299.99); and the 48-inch 48H4C ($399.992 and the 50-inch 50H4C ($429.99). All will feature: Roku TV with Voice Search; dual-core processor; and 2×2 dual-band Wi-Fi. Models will ship at a time to be announced later.
The H3 Series of direct-lit Full HD/HD direct-lit LED LCD TVs including: the 20-inche 20H3C ($99.99 suggested retail); the 32-inch 32H3B1 ($149.99), the 32-inch 32H3FC ($179.99); and the 40-inch 40H3B ($249.99). All will feature: Audio Return Channel; USB media input; and dual-core processors. The 20H3C will ship in April. All other models will ship in February.
The Sharp brand models will include the following:
The Sharp flagship 70-inch flat-screen LC-70N9100 (pictured at top) 4K Smart Aquos TV (shipping in July at $3,299.99) features 192-zones of full-array backlighting with local dimming; Quantum Dot Nanocrystal Backlight enhancement and Spectros wide color system which combine to deliver the ability to accept and map the Rec. 2020 wide color gamut to the maximum capability of the display; the ability to accept and display (HDR) up to 800 nits of peak brightness; the ability to display more than 90% of the DCI-P3 color gamut; and an Octa-core processor. It also includes dbx-tv sound system; HDMI audio return channel; AquoMotion; 4K media player; apps for Netflix, Amazon, YouTube and Ultraflix 4K streaming; 4 HDMI input/2 with HDMI 2.0a and HDCP 2.2; and 3 USB ports.
The Sharp Aquos curved-screen 65-inch smart 3D LED LCD TV model LC-65N9000 (shipping in March at $2,999.99) offers most of the same features as the 71-inch except it has a curved 4K UHD screen, adds 3D capability and has fewer full-array local dimming zones.
The Sharp 70-inch flat 4K Ultra HD smart LED LCD TV LC-70N8100U (shipping in March at $2,299.99) features the ability to accept and present HDR, has full array local dimming, dynamic gamma, wide color gamut, AquoMotion, built-in apps, Revelation upscaler, dbx-tv sound, dual-band Wi-Fi, Octa-core processor, 4K media player, and app store/web browser.
The Sharp 75-inch flat 4K smart Aquos LED LCD TV LC-75N8000U (shipping in March at $2,999.99) features “HDR processing,” has edge-lit multi-zone local dimming, dynamic gamma, wide color gamut, AquoMotion, built-in apps, Revelation upscaler, dbx-tv sound, dual-band Wi-Fi, Octa-core processor, 4K media player, and app store/web browser.
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The Sharp 70-inch flat 4K smart Aquos LED LCD TV LC-75N7100U (shipping in July at $1,999.99) features “HDR processing,” has full-array backlighting with local dimming, wide color gamut, AquoMotion, built-in apps, Revelation upscaler, dbx-tv sound, dual-band Wi-Fi, Octa-core processor, 4K media player, and app store/web browser.
The Sharp N7000U series features five flat 4K smart Aquos LED LCD TVs models, all shipping in March, in the 43-inch (direct-lit) LC-43N7000U ($499.99), the 50-inch LC-50N7000U ($699.99); the 55-inch LC-55N7000U ($799.99); the 60-inch LC-60N7000U ($1,199.99) and the 65-inch LC-65N7000U ($1,499.99). All feature: “HDR processing,” have edge-lit LED panels with AquoDimming (except the direct-lit 43-inch), AquoMotion, built-in apps, Revelation upscaler, dbx-tv sound, dual-band Wi-Fi, Octa-core processor, 4K media player, and app store/web browser.
The Sharp N6000U series features three flat 4K smart direct-lit LED LCD TVs, all shipping in March, in the 43-inch LC-43N6000U ($449.99), the 50-inch LC-50N6000U ($599.99); the 55-inch LC-55N6000U ($749.99). All feature: “HDR processing,” AquoMotion, built-in apps, UHD upscaler, dbx-tv sound, dual-band Wi-Fi, Octa-core processor, 4K media player, and app store/web browser.
The Sharp N5000U series features five flat Full HD/HD smart LED LCD TVs, all shipping in July, in the 40-inch edge-lit LC-40N5000U ($349.99), the 50-inch edge-lit LC-50N5000U ($499.99); the 55-inch edge-lit LC-55N5300U ($579.99); the direct-lit 60-inch LC-60N5100U ($699.99) and the direct-lit 65-inch LC-65N5200U ($999.99). All feature: AquoMotion, built-in apps, dbx-tv sound, Wi-Fi, quad-core processor, media player, and app store/web browser.
The Sharp N4000U series features four flat Full HD/HD LED LCD TVs with built-in Roku smart TV, all shipping in March and featuring direct-lit backlighting. Models include: the 32-inch LC-32N4000U ($249.99), the 43-inch LC-43N4000U ($379.99); the 50-inch LC-50N4000U ($499.99); and the 55-inch LC-55N4000U ($599.99). All feature: AquoMotion, more than 2000 apps, second-screen voice search, dbx-tv sound, Wi-Fi, and dual-core processor.
The Sharp N3000U series features three flat Full HD/HD LED LCD TVs, all shipping in March and featuring direct-lit backlighting. Models include: the 32-inch LC-32N3000U ($189.99), the 40-inch LC-40N3000U ($299.99); and the 50-inch LC-50N3100U ($449.99). All feature: Audio Return Channel, dual-core processor and a USB media player.
By Greg Tarr
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