DJ Koh, Samsung Mobile Communications Business president

Samsung revealed at its Developers Conference in San Francisco Wednesday that it is moving intelligence beyond devices and into an ubiquitous, personal and open ecosystem running its new and improved Bixby 2.0 voice-powered digital assistant technology.

The company also said it is unifying its existing Internet of Things (IoT) services — including SmartThings, Samsung Connect, and ARTIK into a single “SmartThings Cloud” platform; and is partnering with Google to enable developers to use the ARCore SDK to bring Augmented Reality (AR) to the Samsung Galaxy S8, S8+ and Note8 smartphones.

Samsung also demonstrated its Project Ambience, which is billed as a small dongle or chip that can be applied to a wide variety of devices, allowing them to seamlessly connect and create an ubiquitous Bixby experience.

Read more about the news from the Samsung developers’ conference after the jump:

Samsung used the conference to share its vision for a connected world through a “widely accessible and open IoT platform.”

By uniting its IoT services under SmartThings and leveraging Bixby 2.0 along with new AR experiences, Samsung said it plans to “usher in an era of connected, seamless experiences that span across devices, software and services.”

Samsung said the new Bixby 2.0 version will introduce “deep linking capabilities, and enhanced natural language abilities to better recognize individual users, and create a predictive, personalized experience that better anticipate their needs.”

Meanwhile, Samsung said Project Ambience will center on a small dongle or chip that can be applied to a variety of devices that can be connected and operated through Bixby-enabled spoken commands.

Bixby is a digital voice assistant app that was originally introduced as the reboot of Samsung’s S Voice, that originally appeared in 2012 with the Galaxy S III.

Bixby is found in Samsung’s latest family of Galaxy S8 and Note8 handheld devices, Family Hub smart refrigerators and new smart TVs, including the latest series of advanced QLED 4K Ultra HDTVs.

Samsung’s new open concept reflects the next generation of IoT, which Samsung has coined the “Intelligence of Things” — the integration of intelligence into the IoT to “make life easier.”
“At Samsung, we’re constantly innovating in order to deliver smarter, connected experiences for our consumers. Now we’re taking a big step forward with our open IoT platform, intelligent ecosystem and AR capabilities,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “Through an extensive open collaboration with our business partners and developers, we are unlocking a gateway to an expanded ecosystem of interconnected and intelligent services that will simplify and enrich everyday life for our consumers.”

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By combining SmartThings, Smart Connect and ARTIK into the SmartThings Cloud, Samsung is creating a cloud-based hub that can seamlessly connect and control IoT-enabled products and services from a unified touchpoint.

SmartThings Cloud “will build one of the world’s largest IoT ecosystems, and will provide the infrastructure for a connected consumer experience that is innovative, versatile and holistic,” the company said.

With SmartThings Cloud, developers will have access to one cloud API across all SmartThings-compatible products to build their connected solutions. It will also provide secure interoperability and services for businesses developing commercial and industrial IoT solutions, Samsung said.

Through the SmartThings Cloud and Bixby 2.0, Samsung said it is moving intelligence beyond devices and into an ubiquitous, personal and open ecosystem.

Bixby 2.0 will introduce deep linking capabilities, and enhanced natural language abilities—to better recognize individual users, and create a predictive, personalized experience that better anticipate their needs.

Samsung said it will provide developers with the tools to bring Bixby 2.0 to a wider number of applications and services. Select developers will be able to access the Bixby SDK through a private beta program, with general availability coming in the near future.

Regarding its work on augmented reality, Samsung said it is building upon a “heritage of creating pioneering technology that delivers incredible experiences to unlock new realities such as [virtual reality] VR. The company is committed to continuing to advance technologies in AR.”

In partnership with Google, Samsung is providing developers with the ability to use the ARCore SDK to bring AR to the Samsung Galaxy S8, Galaxy S8+ and Galaxy Note8. The partnership is expected to bring new business opportunities for developers, and a new platform for creating immersive new experiences for consumers, Samsung said.


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