LeEco CEO JT Jia at the company’s press conference Wednesday.
China-based tech and content company LeEco let its unusual and highly comprehensive global marketing plan for North America out of the bag Wednesday, unveiling an assortment of high-performance and highly styled 4K Ultra HD LED LCD TVs it will leverage in its “disruptive” ecosystem strategy.
The synergistic plan will link hardware, Cloud-based internet delivery, content, diverse hardware products and price-aggressive online retailing.
Starting Nov. 2nd, two new series of LeEco-branded TVs will be sold over the company’s LeMall.com ecommerce portal, with a package including streaming content services and programming, some of which LeEco is producing itself through its LeVision unit. Revenue from the streaming services and advertising over the platform will help to subsidize the cost of the TV hardware, enabling aggressive price points for premium TVs.
Meanwhile, the Vizio TV operations, in which the company announced plans to acquire controlling interest, will continue to market its own value-directed TV products through traditional retail channels in North America.
The LeEco “ecotvs” are only one part of the company’s comprehensive assortment of global products and businesses, which each play into the ecosystem that links direct products and devices through the company’s LeCloud servers, platforms and user interfaces.
LeEco’s LeVision unit is producing popular movies for the Chinese market, and has recently expanded to produce movies for a global market including the upcoming release, “The Great Wall,” starring Matt Damon. LeEco boasts that its content ecosystem will be open, meaning that content it produces for its own streaming services will be open for distribution via other services as well.
At one point in the company’s flashy West Coast sendoff that was live-streamed on the www.leeco.com website, LeEco Chairman JT Jia said people have variously compared LeEco to Apple, Netflix, Samsung, Tesla and Disney all in one.
That’s because in addition to innovative TVs, LeEco is marketing a line of advanced smartphones, virtual reality headsets, set-top streaming boxes, headphones, electric bicycles, and even electric cars. It is also offering an over-the-top streaming platform and “Ecosystem User Interface (eui)” to help users easily navigate available programing from many content partners. LeEco also will have on its products a LeView section that ties premium content together using its aforementioned cloud service, employing advanced digital rights management supplied by Qualcomm to assure major participating studios like Lionsgate that their movies and television programs won’t be pirated.
Read more on LeEco’s formal North American sendoff and its forthcoming TVs after the jump:
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