LG’s marketing VP Dave Vanderwaal unveils the LG W7 4K OLED TV at CES 2017.
UPDATE! LG Electronics (LG) used an event in Seoul, South Korea Wednesday to officially announce its “dual premium strategy” which will be used to promote and sell the company’s 2017 4K Ultra HD OLED and Super UHD LED LCD TVs, the latter of which now use new “Nano Cell” display technology.
The event marked one of the first times that the company has positioned its Super UHD 4K LED LCDs at or close to the same level as its advanced 4K OLED TV models.
The televisions were first displayed last month at CES 2017 in Las Vegas. The new Super UHD TV models will be available in Korea in coming weeks along with 2017 4K OLED sets that will first roll out in South Korea and the United States, in February and March. The Super UHD LED LCD TVs will hit the U.S. in February and March, LG said in a global statement released from the company’s domestic headquarters.
LG’s U.S. sales and marketing company released pricing on the Super UHD TVs for the first time on Thursday. There were some models missing from those originally disclosed to the press prior to CES 2017. Pricing on two 65-inch Signature Series models (in the G7 and W7 series) were the same as was shared with dealers earlier and reported by HD Guru, but prices were raised by up to $1,000 from what was leaked by dealers earlier on 65- and 55-inch models in the C7 and E7 series.
“Our 2017 TV lineup features state-of-the-art display technologies that break the boundaries of TV viewing,” stated Brian Kwon, LG Electronics Home Entertainment Company president. “This year, we will continue to extend the premium TV market with a dual premium strategy based on our unrivaled OLED TVs and groundbreaking Super UHD TVs with Nano Cell display. With these innovative TV products, our customers will be able to enjoy the best home entertainment experience that the industry has to offer.”
LG Signature OLED TVs, in the W7 and G7 model series this year, are said to “embody the company’s pursuit of the best possible viewing experience, featuring the most advanced technologies available in the display industry.”
Read more on LG’s global launch announcement of 2017 Super UHD and 4K OLED TVs after the jump: