The Consumer Technology Association released mid-year forecasts this week showing that newer technologies like high dynamic range (HDR) are helping to boost sales of some 4K Ultra HD TV segments, but overall, the television business is seeing shipment declines this year.
High dynamic range offers pictures with a wider range of contrast from darker blacks to deeper whites while preserving fine color and grayscale detail in both the darkest and brightest portions of the picture.
Most consumers will see it as much more vibrant and realistic colors overall, with bright peak elements appearing (and measuring) brighter than the surrounding elements in the picture. Things like bright torches at night and explosions seem more real.
The CTA’s “U.S. Consumer Technology Sales and Forecasts” said this week that these HDR features are continuing to resonate with consumers. The report said that 4K UHD TVs are one of the industry’s fastest growing segments, far outpacing the transition to HDTV, with unit sales forecast to hit 16.7 million units. The CTA said that would represent a 59 percent increase, and generate $14.6 billion in wholesale dollar revenue, up 45 percent from 2016.
These advanced televisions represent one of a series of “connected” product categories that the CTA shows bringing growth in unit sales and factory dollar volume to the overall consumer electronics industry.
Read more about the CTA’s mid-year sales forecasts after the jump:
