Roku revealed Tuesday that the RCA brand has joined the stable of TV vendors that will offer integrated Roku TVs this year.
The RCA trademark is currently licensed for TV marketing in most of North America by Technicolor to Display-Vu Corp. an affiliate of Curtis International.
Roku said RCA brand TVs will leverage the Roku TV platform to build and deliver smart TVs that run the Roku OS in the U.S. and Canada. Delivery of the first RCA Roku TVs is expected “in the coming months,” Roku revealed.
RCA branded TVs, under various licensees, long have been staples of discount giant Walmart in addition to Sears and other high-volume discount store chains. At one point in its history–under Thomson SA, which later became Technicolor–the TV brand was a perennial color television market share leader in the United States. It was also among the first brands at the launch of the television industry.
Under licensee On Corp., the RCA TV brand was used to market lines of “Roku-Ready RCA TVs,” like the model pictured at top. Those models bundled RCA HDTVs with a Roku streaming stick to add the Roku streaming experience. The fully integrated sets, speed up the process of using the TV and finding and selecting streaming services and favorite programs, and integrate easy to find sources for cable and satellite TV boxes, Blu-ray players and other devices.
Read more about the new RCA Roku TV plans after the jump: