Panasonic Ushers In The 3D HDTV Era—Will Ship 3D Displays & 3D Blu-ray Players in 2010

August 21st, 2009 · 15 Comments · 3D HDTV, Blu-ray Players, News, Plasma

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(August 21, 2009) The HD GURU obtained Panasonic’s roadmap to large screen 3D HDTV. It includes 3D plasma HDTV displays and Blu-ray players planned to ship next year. In addition, Panasonic Japan, Twentieth Century Fox and Lightstorm Entertainment (James Cameron’s production company) announced today a partnership that will use the upcoming Fox 3D movie AVATAR as a vehicle to promote and launch 3D home video (PDF Link to press release).

Panasonic’s Executive Vice President Bob Perry provided the HD GURU with details about its 3D HDTVs and Blu-ray players.  He revealed there will be “multiple 3D compatible plasma models” available in 2010 with the smallest at least 50″ diagonal. The Panasonic Blu-ray 3D player will be backwards compatible with 2D Blu-ray discs as well as DVDs. Panasonic will include all 3D processing within the Blu-ray player (as opposed to an external converter) and the signal will be delivered to the 3D plasma HDTV via a single HDMI 1.4 cable (white cable in photo of prototype Blu-ray 3D player). The 3D is “Full HD” (1920 x 1080) with left and right image frames alternating at 120 Hz. Perry explained plasma is an ideal TV technology for “Full” 3D HD as its rapid refresh permits the display of the highest quality 3D images. (Current 3D flat panels show no more than half HD resolution and will only display 3D content via a PC).  Perry added he expects a three year industry transition to 3D compatible displays.

To date, Panasonic is the only TV manufacturer to announce the production of 3D displays, a system to deliver “Full HD” 3D movies and the cooperation of a major movie studio.

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Panasonic has multiple studio support for its system, but Perry would not reveal specifically which ones are on-board. However, when HD GURU was shown Panasonic’s latest 3D demonstration of its prototype 103″ 3D plasma, trailers included Disney’s 3D hit “UP”. So it is a safe bet to figure Disney (along with Fox) are in Panasonic’s 3D camp.

Viewing 3D content on the Panasonic plasma requires shutter glasses. Panasonic showed its latest prototype (see photo). Unlike the passive glasses currently used in movie theaters, shutter glasses electronically “blink”, alternating the left and right eye views in sync with the content. Shutter glasses provide the highest quality 3D presentation, according to 3D industry sources.  The new glasses are comfortable and easily fit over my eyeglasses, a marked improvement over previous designs.

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The Fox Connection

In a press release out of Japan, Panasonic announced details of its partnership with Fox and Camaron’s Lightstorm Entertainment. Panasonic is its exclusive audio visual partner providing products and technology to help create the live action 3D movie AVATAR. For those of you not familiar with AVATAR, the press release states “In the epic action adventure AVATAR, James Cameron, the director of TITANIC, takes us to a spectacular new world beyond our imagination.  On the distant moon Pandora, a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. ” Beginning today, the trailer can be seen in theaters nationwide and on the Internet.

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Photo Credit: Courtesy of Twentieth Century Fox 

Panasonic will be launching a global advertising campaign tied to AVATAR. It includes a nationwide truck tour of Panasonic’s 3D plasma and Blu-ray player as well as advertising and AVATAR product sales tie-ins. AVATAR will be released to theaters worldwide on December 18. Panasonic will be showing the AVATAR 3D trailer in the truck tour, and to the trade beginning with the IFA consumer electronics show in Germany on September 4.

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15 Comments so far ↓

  • tony heuduk

    I have a 3 year old Samsung HL-T6187 (61″) DLP 3D available, checked on one site which said the Shutter Glasses would be enough for 3D but they were also selling an Emitter for the same model, any comments on quality expected? the TV is 1080p and has an exellant video display.

  • bert

    Panasonic is useing the kuro tech from pioneer , since pioneer is no longer in the tv buisness

  • RupanIII

    The Panasonic V10 is better hands down. Go Into the pro menu settings.
    Once there, you can make any LED TV and the Kuro look like junk.
    I like to turn panel brightness up a bit and increase the dynamic contrast just 3 of the 15 increments, which sinks Black into the abyss.

  • Sean

    I’ve owned a Panasonic G10 for a while now and am wondering about the new 3D technologies. A couple of the specifications for the G10 mention 3D, and it does have the ethernet port for receiving firmware updates. (Mine has been updated once or twice now I think.) Will the G10 be capable of playing movies like Avatar in 3D with a capable blu-ray player? If not, could a firmware update enable this capability? Why or why not? Thanks

  • Barry

    Saw a Panasonic presentation in St. Pete, showing a F1-style racer, 2008 Olympics, 2010 Vancouver preview, and the Avatar 3D HD reel. Incredible depth and clarity, and no problem with the shutter glasses or standing near the side angle.
    By the way, I saw Avatar at a 3D Imax in Orlando, and it wasn’t even close to the Panasonic presentation!

  • Franky j

    I really don’t no about this 3D stuff. I love panasonic plasmas but I think that 3D tv is going to cost a little to much, and for a couple of movies that come out every year. I think it’s not worth it for now. If the technology grows then I’ll jump in. But not now.

  • Frodon't

    I’m in Senor Paul’s boat. In fact I’m probably mere hours away from pulling the trigger on a V10 (Your fault guru, i was going to be content with the g10 until you actually explained all the technical terms that others simply squirted about like fabreeze). Should I wait for Pannys 2010 3D brigade? I mean, if I invest the 2Large I’ve earmarked for the V10, by the time the aforementioned brigade launches it could be worth anywhere from $13.00-$2,017.27 (baZINGga, tumultuous american investment landscape). Butt seriously folks.. thoughts?

  • Nashville

    @CAGE — This is not a side by side 60p…

    “side-by-side format can be displayedas 3D images (50i and 60i for side-by-side format only).”

    So, I am correct about the Panasonic 3D technology

  • CAGE

    He is wrong about the current 3D HDTV’s only displaying half resolution. Here’s one exception.There may be more.This set still uses passive glasses though.
    h**p://pro.jvc.com/prof/attributes/press_res.jsp?model_id=MDL101867&feature_id=08

  • Nashville

    REPLY TO “Mitsubishi has been making 3D compatible DLP TVs for 3 years now…A little late to claim first boys!”

    Jamie – I hope that you have done your homework – because if you had, you would have discovered that the 3D technology that Mitz uses is not the same technology that has been adapted by a large amount in the film industry. This is a new way of creating, recreating, and producing the 3D technology. Please, do your homework before spouting off negative, uninformed information. Thanks. Nashville

    P.S. HDGURU – Great information on the new technology. Any info on which TV is better, the Panasonic G10 or the Samsung PN550 or 650? Also, could you post some information comparing the Panasonic S, G, V – vs. – The Samsung “LED TV”, which as you stated before, is not a real LED TV.

  • Jamie

    Apparently Panasonic has not done their proper research. Otherwise they would see that Mitsubishi has been making 3D compatible DLP TVs for 3 years now. And they use the same shutter-type glasses that Panasonic is going to use. A little late to claim first boys!

  • Paul

    I am on the market for a TV. I have been agonizing for a couple of years now about what to get. Had hoped the Kuro’s would become affordable (ok….within my limited budget) I have been looking at the Panasonic tcp54v10. I have been hearing about the 3D sets for a few years now. I ask, will the v10 be able to view the 3D’s, or should I wait a little bit longer? Or, will the prices be outrageous for a few years? Thanks, Paul.

  • Pietro Clarici

    Actually, not every theather uses passive polarized glasses. It’s the prevailing system especially in USA, but it’s not the only technology there is.

    In fact, many Digital cinema owners here in Europe chose the *very same* shutter glasses you pictured, which are called X101 and made by XpanD… just like I did.

  • Joshua

    Why isn’t the Pansonic 3D system supporting 1080p60, 1080p50 and 1080p48 stereoscopic? I thought it was supposed to be high quality but it doesn’t even support the frame rates director’s like James Cameron are going to use.

  • sharok

    Is there gonna be an external 3D converter either for the standard HD TV or the standard Bluray player?

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