
(March 10, 2010) The 3D era arrives today with the first sales of complete systems that include a 3D display, a 3D disc player and 3D viewing glasses. Best Buy’s Magnolia stores offer an exclusive featuring the TC-P50VT20 and Panasonic’s DMP-BDT300 3D capable Blu-ray player.
In TV industry parlance the TC-P50VT20 and DMP-BDT300 are referred to as derivative models, both exclusive to Best Buy. The retailer likes selling derivative models since the exclusivity negates the company’s “price match” policy.
Best Buy’s derivative HDTV and Panasonic’s TC-P50VT25 are essentially identical except for the bezel finish (the VT20’s is simulated brushed stainless steel, the VT25’s is a dark simulated brass) and the inclusion of an RS-232 interface in the VT20 that can be used with sophisticated remote control systems such as Crestron’s. We know of no feature differences Update: The difference between Panasonic’s DMP-BDT350 and the derivative DMP-BDT300 is the 350 supports DLNA the 300 does not. The DMP-BDT350 retails for $449.99 and is expected to ship next month.
The TCP-50VT20 retails at Best Buy for $2499.99. The TC-P50VT25 arrives early next month at regional and local retailers at $2599.99 list. Each come packed with a single pair of Panasonic 3D glasses, with addition pairs retailing for $149.99.
I performed tests during a recent visit at Panasonic’s NJ headquarters. Panasonic personnel unpacked the TC-P50VT20 prior to my arrival; all readings are based on out of the box condition with fewer than 10 total hours on the set.
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The VT models are Panasonic’s top-of-the-line 2010 plasma HDTVs. In addition to the 3D features, Panasonic added a number of improvements over its 2009 V10 series. Performance enhancements include: shorter decay red and green phosphors, elimination of the 2nd front glass panel with the addition of a new micro-louvered anti-glare filter bonded directly to the glass, a new panel scan system, anti-blur circuitry and higher energy efficiency.
The 50″ TC-P50VT25 includes a swivel table stand and retains 2009 V10 series performance features including THX certification, 96 Hz refresh (in addition to normal 60 Hz 2D and 120 Hz 3D modes), “Custom” mode with user gray scale adjustments, and user gamma settings. For a full list of VT series features, go to our earlier 2010 Panasonic feature (link).
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2D
Tests began with peak white level readings. The “Vivid” default mode (often referred to as showroom or torch mode and not recommend for home viewing) came in at 65.18 ft lamberts using a 100IRE window pattern. Panasonic’s “Infinite Black Pro” mode kicks in when using the “Vivid” setting and yielded a black level reading of 0.000 (meaning below our Minolta LS-100 light meter sensitivity) with a 0 IRE black test signal, making the contrast ratio indeed infinite. We calibrated the user controls in Custom mode and measured a white level of 32.39 ft lamberts white and .004 ft lamberts black level for a contrast ratio 8097.5 to 1. (The black level reading is about one-half of reported out of the box black levels of the 2009 V10 series). In THX mode (factory default user settings) respective measurements were 31.5 ft lamberts and again an impressive .004 ft lamberts black level. THX factory default contrast setting is at 60 out of 100, a level which provides the ability to increase the white level in bright viewing environments.
Color points were excellent, almost spot on the HDTV standard (in parentheses) measuring in THX mode R= x.642, y.334 (x.64, y.33) G= x.299, y=.604 (x.30, y.60) B= x.149, y.058 (x.15, y.06)
White balance was close to the D6500K (x.313, y.329) in THX mode. 20 IRE recorded at 6578K (x.312, y.323) at 80 IRE 6289K (x.316, y .332). Gray scale adjustments are available in Custom mode, but time did not permit a calibration.
Signal processing using a 480i signal on the HQV test disc was excellent for the color bar test, picture detail and good for the jaggies tests (2 of the 3 Bars). To my surprise the VT20 failed the 3:2 pulldown test with the control set to “Auto” (it passed in the “On” position) . The unit also failed the video noise reduction test, with no effect with the control settings at strong, mid, or weak.
HD HQV tests provided similar results with the VT20 failing 3:2 pulldown when the control is switched to “Auto” from “on” and negligible noise reduction. Panasonic personnel on hand during the testing said they’d study my findings. Considering that last year’s models aced the noise reduction and all 3:2 pulldown tests, we will check to see if Panasonic produces a firmware update for both new production and for sets already in inventory.
The 96 Hz mode eliminates the need for 3:2 pulldown and associated judder. It was flicker free for all HD 2D content viewed.
The FHP disc motion resolution test provided excellent results. Enabling the anti-blur mode made the test pattern rock solid and exhibited full 1080 line per-picture-height motion resolution. The moving sign and license plate tests confirmed a significant reduction of phosphor lag. There were no signs of phosphor lag when we switched to viewing an action movie on Blu-ray disc.
The new anti-glare coating is very effective, providing impressive results with extreme off vertical axis light sources such as ceiling fixtures.
2D Viewing
The improved scan and phosphors along with the deep blacks and accurate color provided excellent image reproduction and fine shadow detail. These improvements add up to amazing overall images free of the “video look” associated with 120 and 240 Hz LED LCDs.
3D Viewing
My only 3D source was the demo disc packed with Panasonic’s Blu-ray player, which provides clips from “Astro Boy” as well as numerous live sequences including beach shots, dancing, volleyball, super-slow motion sports and a wonderful underwater fish segment.
As much as I tried to see the issues witnessed with the Sony FHD3D TV (the only production 3D models publicly demoed in 3D link) I did not see them. They simply are not present. These include crosstalk seen as ghost images, motion artifacts best described as a motion breakup, sort of like a strobe effect and flickering. (One note: when I switched the user control from 120 Hz to 96Hz, flickering appeared in bright scenes, so keep it at 120 Hz).
The mode memory choices such as “Custom” have offsets built-in to compensate for the brightness reduction of the 3D glasses and any other image picture parameter shifts. They proved quite effective, although until Panasonic or someone else makes 3D test signals available on Blu-ray, there is no way to calibrate the user controls in the 3D mode.
Overall, I find the 3D image outstanding with considerably more brightness and pop than the motion picture theater 3D movie experience.
In other words, if you like 3D in the movie theater, you’ll love the way this TV does it at home.
Final Notes
Panasonic has set the bar high for Generation 1 FHD3D TVs. With the exception of the noise reduction and the Auto 3:2 pulldown not functioning (a minor issue, however, and one that should not appear in any 2010 HDTV) the TC-P50V20 is an excellent HDTV and FHD3D TV. The HD Guru awards the Panasonic TC-P50V20 ♥♥♥♥ 4 out of 5 hearts.
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Clint
Posted on 10th March, 2010
Mr. GURU:
Great review! I have three concerns though…
1: HDMI 1.4a – Would the VT20/25 ship with the recently released HDMI 1.4a spec and if no would you recommend that we wait until 1.4a is included with the models (TC-P58VT20) scheduled for release later this year? With regards to future proofing, would you wait for 1.4a?
2: Black Level Reduction – I know that it is too soon to tell but the recently discovered black level loss on the 2009 V series is cause for great concern. Do you think that we should purchase these sets knowing that the black levels may reduce after 1500hrs of use? The majority of readers on your forums fork out extra dollars to purchase Panasonic plasmas for their superior black level performance? Any technical enhancements in the 2010 VT20 models suggest that this would not occur?
3: Kuro – Have we reached the holy grail? Are the VT20s black levels worthy successors or are they still falling a bit short?
Regards,
Clint
Matt
Posted on 10th March, 2010
If next year’s models get below Kuro black, even if the blacks tripled, they’d still be hitting under .001 ft/L.
People are waiting for deeper blacks. Even the 500m is said to not look completely black during dark scenes in a black room. This is a set that calibrates to over 10 million to 1 on a CALman chart.
These are really only issues with critical theater viewing. The new filters and deeper blacks will probably suffice, since most watch with some ambient light in the room.
Rob H.
Posted on 10th March, 2010
The removal of the second layer of glass over the plasma panel concerns me.
I really only have ONE complaint about my Pioneer Kuro KRP-600M plasma monitor. My complaint is the audible buzz. The Kuro does not really buzz any louder than any other plasma, but the buzz is far more noticeable because it actually emanates out the front!
With other plasmas, the second layer of glass blocks the operational buzz from coming out the front, so the buzz really only emanates from the back and top. With the Kuro, however, there is no second layer of glass, so the buzz is clearly audible coming right out the front panel itself!
This is very annoying to me and has prevented me from putting the Kuro in my theatre room. Instead, I only use it in the living room where ambient noise levels are higher. Even still, the operational buzz annoys me (and is totally unacceptable in the theatre room).
I would expect that the operational buzz from these Panasonic VT20/25 models might be far more audible in the same way. Without the second layer of glass, the operational buzz from the panel is free to emanate out the front.
It is just ridiculous to me that the experience of a $3500 60″ display is ruined for me by its operational noise. The picture quality of the Kuro is stunningly good, but the audible buzz makes it a no-go for my theatre!
I was very much hoping to perhaps get a 3D display for my theatre this year and a Panasonic plasma was definitely at the top of the list, but I have to know whether the same buzz problem that prevented me from enjoying my Kuro will be present with these new Panny models!
Bob Stone
Posted on 11th March, 2010
I’m concerned how the 2010 Panasonics will perform in room with moderate lighting.
My 2008 Panasonic plasma is completely washed out with moderate lighting and is only “good” in a room with dim lighting (but hardly superb). Only when I black out my room am I really satisfied with my 2008 Panasonic plasma.
I note in this review that maximum brightness has dropped significantly from last years G10. The HD Guru reported a “retina searing” 92.2 foot lamberts for last year’s G10 while he only reports 65 ft lamberts for this set. Now those levels may be more than bright enough but I’m given little guidance to know if that is the case.
Screen reflections are also key to the performance of any HDTV and if the new Panasonic is only effective at reducing the light from overhead light fixtures then it is not going to help an average home owner very much but will help sales in a showroom.
We need better real world testing.
Rob H.
Posted on 12th March, 2010
I’d LOVE to buy from a different manufacturer, Bob. The problem is that every other 3D display coming out is even worse than these Panny plasmas will be – even after their black levels rise!
All of Samsung’s LED 3D displays are edge-lit and have glossy screens. Consumer reports has already compared them and found them to show cloudiness and poor off-angle viewing (as expected for any LED edge-lit LCD).
Samsung’s plasmas also have glossy screens. Samsung’s plasmas also have major phosphor lag (put up a bright image, suddenly switch to a dark image and a “ghost” of the bright image stays on screen for a second or two). Samsung’s plasmas also buzz so loud that you might as well forget about any sort of audio fidelity in your home theater experience.
LG is following Samsung down the glossy-screen hell hole. And LG’s black levels are never anywhere close to black. Maaaybe an LED local-dimming backlit LCD from LG will look ok, but, again, glossy screens this year and terrible off-angle viewing.
Vizio is just rebadged LGs. Seems like matte screens might happen with Vizio though, so that’s good news. The 72″ Vizio is really my only hope this year, so if it isn’t good, I truly have zero options!
Sony is going glossy screen this year. And unless you’re happy with only 52″ max size, LED edge-lit is the only 60″ option for 3D.
So what’s a person to do? You can buy a Panny plasma, enjoy it for 300 hours and then scrap it because its blacks turn grey. Or you can buy something else and not watch it at all because all you can see is your own reflection.
That’s the state we’re in right now and it just plain sucks!
Bob
Posted on 13th March, 2010
Rob H. – you are absolutely correct.
I thought the V10 provided a good balance between picture quality, black levels and price. I didn’t expect Kuro performance, but certainly didn’t expect measurable performance degradation 300 hours into it’s lifetime!
My advice for potential buyers – buy something under $1000. Don’t spend $2-3k because it’s just not worth it.
That way, if it goes snap, crackle, pop, buzz or gray, you won’t feel completely ripped off, unlike the 2009 Panasonic plasma owners do.
Any by the way, does anyone really want to buy version one of 3D? If you do, I have some land you might be interested in.
Rob H.
Posted on 13th March, 2010
I’ve little doubt that in 2010, Panasonic’s plasmas will offer the best 3D image quality – at least until the image degrades and if you can stand the operational noise (which I fully expect to be more noticeable with the removal of the second layer of glass).
The best LED local-dimming backlit LCDs in 2009 produced some pretty impressive image quality, but for some still-glaring short-comings. So I am looking toward the 2010 local-dimming models with great interest!
Motion resolution is not a big concern to me. Other than specific test patterns, motion resolution is virtually impossible to actually see with the naked eye. But things like motion blur, image lag, glossy screens, blooming, backlight pumping, cloudiness and terrible off-axis viewing all need to be overcome before LCDs of any type have a shot against plasma.
So, once again, my most anticipated displays are Vizio’s XVT PRO models. With 480 zones of dimming in the 72″ model, cloudiness and blooming should be reduced. Time will tell, but I’m basically looking for ANY reason to avoid giving Panasonic my money this year after their treatment of customers (ie. neglect) in 2009!
Chud
Posted on 14th March, 2010
@Rob H.
As far as your Samsung comments go, those are unfair comments. I’ve seen the threads and complaints about the buzzing, but I have yet to hear a single buzz coming from any Samsung plasma in any store I’ve been to and I always make a point to get up close and personal to check. Remember, that you’ll have alot more people complaining about something than you’ll have people writing about good things. I’ve seen quite a few of them in peoples’ homes too since I’m a calibrator and still have the same experience there too.
As far as the black levels go, Samsung is getting better blacks each year. Don’t count them out until the 7000/8000 series are released and reviewed. At least their black levels won’t rise! We’ll have to see how well the 3D performs. (Hopefully better than it does on their LCD models) Samsung also does a much better job in terms of color control. With a full color management system at your disposal, you can calibrate a Samsung much more than you can a Panasonic.
Oh, and before you say it, I’m not a fanboy. I actually want to see some long term tests of the VT20/25. I’m hoping the black level rise on these aren’t as bad as the ’09 models. I’m looking forward to calibrating both sets when they come out!
Rob H.
Posted on 15th March, 2010
@Chud
I’m only harsh on Samsung because I used to really like their displays, but from 2008 onwards, they’ve gotten progressively worse IMO. The A550 CCFL LCD series was the last good series of televisions that Samsung has made IMO.
I rag on companies and their products because I want them to do better! Panasonic does so much right with their displays, but they have this glaring problem with the rising black levels and they also lack a single plasma that doesn’t wash out rather badly in a well-lit environment.
Likewise, Samsung does so much right, but then they go and muck it all up with a few glaring problems. I really love the way the Samsung has been able to deliver displays with accurate colours for several years in a row now. I also think their steady improvement in black levels (for both LCD and plasma types) is great to see every year.
But their plasma displays have the notorious phosphor lag issue. It’s been a problem for 5 years running now! And the buzz? Well all plasmas buzz. And Samsung hasn’t been worse than any other maunfacturer in that regard. Except that with their effort to make thinner and thinner plasmas, the buzz has become more and more noticeable as there is less and less cabinet material to divert the buzz.
I wholeheartedly expect more noticeable buzz to be a big problem with these 2010 Panny plasmas.
In the LCD world, I simply cannot understand why Samsung has chosen to make ALL of their LCD displays with glossy screens. The big advantage, IMO, for LCDs has been that their matte screens makes them a far better choice for well-lit rooms. Panny plasmas wash out and Samsung plasmas are highly reflective. So I’m pissed at Samsung because they’ve taken what used to be a strength for LCDs and nullified it with their decision to make everything glossy and shiny and reflective!
I just want a display with no real weaknesses. The Pioneer Kuro plasmas are as close to that ideal as I have ever seen. But they buzz! And that’s really my one and only complaint about them! In the grand scheme of things, if my only complaint is the operational buzz, then that’s pretty darn good! But I’d still like to eliminate that buzz so that I could enjoy virtual perfection!
I don’t need my next display to have blacks that are just as dark as my Kuro – but they have to be darn close! And they have to STAY that way. I don’t need the colour to be as accurate as my Kuro – but it needs to be darn close!
I DO need for my next display to be no more reflective than my Kuro. The Kuro has the best anti-reflective screen surface that I’ve ever come across on a plasma. Only matte-screened LCDs are better, which is why I want a matte screen option on LCDs so badly!
I need for my next display to avoid posterization (banding), motion blur and image retention just as well as my Kuro does. Samsung’s plasmas fall down hard in this area, but Panny’s plasmas hold up to the mark.
It’s all a matter of just wanting a good TV, dammit! I bought the KRP-600M specifically because I took a look at the market and made an educated guess that there really would not be anything better or any display that could even match the Kuro’s quality for the next several years! It appears as though I was correct in that guess. If my Kuro didn’t buzz, I wouldn’t even be looking. But that ONE flaw, is enough to put me on the hunt for a replacement. I’m not about to take a big step backwards though.
But man, do I wish there were a way forward!
Travis
Posted on 16th March, 2010
Some great thoughts here. It is very disheartening to see the “disposable, gotta have it now and throw it away tomorrow” mentality of modern america domiating every aspect of our consumer obsesive culture. Is it so dificult to do somthing (anything) right? Pioneer did and sadly very few people could aford them and Pioneer could not remain profitable or competitive. Now panasonic has the sauce, and yet they seem content falling just short of 100% We as consumers could demand more by spending less, yet we buy up mediocre crap by the pound, just so we can throw it away the next year, and buy the next marginal POS. Panasonic is soo darn close. Come on Panny! Give the people what we want. A firmware fix for rising black levels, and the respect and compasion for the very people (ie: Us) who keep you in business to begin with! We deserve it, and you owe it not only to us the consumers, but to yourselves as a company! We could care less if our sets last 30 years. I be shocked if we even have the same TV’s in 10. Just give us reliable quality HDTV with a set of standards you yourself would demand in a product this fantastic. Life span be damned! We want Infinate Blacks, and we want them for as long as the display keeps working, be it 5 years or 30!
etype2
Posted on 16th March, 2010
Reading the comments:
Thin displays are sexy, compelling, lighter and easier to wall mount.
The futurest dream was always to have thin, flat displays the thinner the better.
Reflective screens is one of the reasons I avoid plasma, but now the latest LCD models are joining the band wagon. Very discouraging.
I think there is additional underling reasons why Panasonic engineers have added that circuit to increase black level. You will read about it.
JRjr
Posted on 24th March, 2010
Dropped by Best Buy’s Magnolia Theater yesterday and compared their Panasonic plasma and Samsung LCD displays. I was surprised at the 3D quality difference between them. The Panasonic was WOW, and the Samsung much less so. In fact I could almost watch the Samsung without the glasses. Their 3D depth was very shallow, almost to the point of wondering if 3D was on or not (it was. The picture was bright, but the colors a bit washed out (maybe the store lighting played a negative part here). Motion was smooth, at least I didn’t see any flickering at all.
The Panasonic was brighter, the colors were richer, and the depth was simply amazing. No flicker as some have reported. The salesman played the Monsters vs Aliens Bluray for me on both, the same scene, to compare apples to apples on both systems. Without the glasses the picture was unwatchable, but with, again, WOW. No question if 3D was on or not.
I am assuming the Samsung was set up correctly, and so, can’t believe anyone would buy it after seeing the Panasonic. Has anyone here had a chance to compare at BB? Would be interested in knowing why there seems to have been such a difference.
etype2
Posted on 25th March, 2010
My personal first impressions of 3D TV.
Only based on limited demos of the Sony and Panasonic demonstrations, as of March 25, 2010.
Both equal in picture quality. A far cry in quality from vintage 3D. Truly amazing! Both somewhat dimmer then standard HD images.
I wear corrective lens. The Sony was superior for me in comfort. The Panasonic was very uncomfortable. I ‘m not ready to go 3D. The images were compelling but not yet ready for prime time.
I’m usually an early adopter, but not this time. I don’t think I am ready to commit to wearing cumbersome appendages on my face. I will wait for this tech to mature. I want OLED instead!
Consul
Posted on 30th April, 2010
Ignoring the 3D feature, how does the 2010 VT compare to the 2009 V10 set? The article indicates that 2010 black levels are better due to the new panel design. However, I cannot tell whether the overall PQ is equal to or better than the 2009 V10 series. Given that your rating went DOWN to a 4 heart, your plainly were not as impressed. I cannot tell whether the reduction is solely attributable to the 3:2 and noise reduction issues. Comment?
My concern is that Panasonic is going to sandwich the consumer between the lower-end G25, which may have great blacks, but lower overall color or PQ, and the higher priced VT set, which materially bumps the list price over the V10 series due to the 3D feature.
ElvishParsley
Posted on 28th June, 2010
A great deal has been said in other reviews about the panasonic 3D glasses, saying that they were the least comfortable to wear being too heavy, and that they aloud light in from the sides which made the lenses appear dirty and so on. surprised that no mention was made of these poorly designed glasses, and seeing how a great deal of the 3D movies available are for family/children, they also appear to be too large for smaller heads.
I have a Kuro 600a, and have contemplated selling for the 65″ panasonic when available in Europe, but the poorly designed 3D glasses, fading blacks overtime, are putting me off the idea, despite all the pros.
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