UHD Alliance President Hanno Basse reveals the `Ultra HD Premium’ logo program at CES.
One of the most important developments to spring from CES 2016 was the Ultra HD Alliance’s long-awaited standards for top-performance in 4K Ultra HD TVs, which sets the framework for what makes the best picture we should expect this year. Unfortunately, the logo program stops short of telling us what less-capable TVs support, leaving it to manufacturers to invent labels of their own to communicate features and capabilities for all sorts of next-generation 4K Ultra HD models.
As reported previoulsy, the association established at CES 2016 a certification program and logo for what constitutes an “Ultra HD Premium” TV. This trademark signifies the lowest levels of black levels and highest levels of brightness to widen the range of light needed to present high dynamic range (HDR). It also specified parameters for a wide color gamut that will take color realism beyond the long-limited range established for high definition televisions.
Unfortunately, that’s as far as the logo program has gone so far, leaving unanswered which sets will display and support the different options for HDR, including HDR 10, Dolby Vision and others, or what a TV with lower brightness and black level capabilities should be called if they handle HDR on some level but fail to achieve all of the criteria for top Ultra HD Premium status.
Individual companies, seeking to educate consumers on the capabilities of their own TVs, have started implementing proprietary terms and logos, including Sony’s “4K HDR” TVs and LG’s three different logos used on various sets to indicate: HDR Compatible (meaning a TV will display HDR metadata to some unspecified level); HDR + (meaning a TV will display the baseline HDR 10 format) and HDR Pro (meaning a TV will read and display both HDR 10 and the Dolby Vision HDR systems).
As for HDR capable TVs already on the market, the UHDA is only evaluating 2016 TVs across all manufacturers, meaning that no 2015 TVs (from any manufacturer) will receive the UHDA classification, even if they might happen to qualify.
Read more on the first Ultra HD Premium TVs after the jump.