
(May 12, 2009) Despite plasma’s superior picture quality and lower large screen pricing, many tech writers like New York Times columnist David Pogue who recently wrote that plasma is “on the way out,” consider it a dying technology. Are they correct? Or are they in need of a fact transfusion? To get the answer, the HD Guru® asked for input from executives of the three plasma panel makers: LG, Samsung and Panasonic.
Below are the questions and the emailed responses, published in their entirety.
LG’ s reply is from Tim Alessi, Director of Product Development, LG Electronics USA.
David Pogue of the NY Times recently wrote “it looks like plasma is on the way out” Does LG concur with his statement?
Nope. Plasma will continue to be a viable technology for flat-panel displays in the near- to mid-term future. Plasma continues to be the technology of choice for home theater enthusiasts, sports fans and consumers desiring a larger screen size. These consumers are some of the most discerning, and they appreciate the strengths of plasma such as deeper black levels, rich color reproduction, smooth motion and wide viewing angles.
How do you see the present and future of plasma HDTV technology?
Industry wide, over 60 new models of plasma are being introduced to the market this year. LG will include some of our newest technology in plasma sets, technology such as advanced design, NetCast Entertainment Access for connection to a wide array of Internet-based content and THX-certified displays. While its growth has seemed to flatten out in total, plasma continues to show strong demand in large screen sizes. In 2009, we estimate that plasma will account for more than 40 percent of the 50-inch and larger screen size sales. That unit volume will probably continue for at least the next 3 ~ 4 years.
Are you doing anything to counter the assertions of the death of plasma HDTV by Pogue, PC Magazine and others?
We continue to work with our retail partners to promote plasma. LG is a founding member of the Plasma Display Coalition, which is the voice of the plasma industry to promote its attributes as well as combat misinformation that arises, including some of the outrageous power consumption claims raised by some NGOs (Non Government Organizations-Ed.) and agencies. The most tangible thing we do to deal with the rumors of plasma’s demise is to keep introducing new and improved products each year, which we expect to continue to do for the foreseeable future.
Panasonic’s response is from Bob Perry, Executive Vice President, Panasonic Consumer Electronics Company.
In today’s world, there are two primary display technologies used in televisions – LCD and PDP. LCD’s, which have used in displays for decades, and a newer technology – Plasma, which has been available for about 10 years in commercial quantities for televisions. And both are doing quite well, and Panasonic produces televisions with both technologies. LCD’s, as a mature technology are manufactured by a number of manufacturers, both large and small. And recent strong worldwide growth in LCD television sales has been primarily fueled by the transition from CRTs. So, from Panasonic’s standpoint, how do we view the market for these display technologies?
We clearly see in the industry numbers that LCD growth, particularly in the US market, has leveled off, and it’s growth rate is slower than the growth rate of PDP. PDP, used principally in larger displays, continues to show growth as consumers in the US shift to larger displays (50’+), and as PDP, a fairly immature technology from a cost perspective, continues to show improved cost effectiveness. We expect this trend to continue. We expect larger PDP televisions to be marketed, and we expect to see continued improvements in cost effectiveness, particularly in larger screen sizes.
In terms of the worldwide output capacity of LCD and PDP, both are growing. PDP has been historically manufactured in high volume by three companies, and this situation is the overall market today. None of the these companies has indicated any intention or plan to reduce PDP output capacity, and Panasonic specifically will be bringing a new PDP factory on line later this year, and a new LCD factory later next year. We believe both technologies offer unique benefits and performance characteristics, and will be produced in high-quantity for years to come.
Plasma is clearly not on the way out, the future is bright and growing, and fortunately, consumers research and buy what they like, what their neighbors own, and what makes sense to them from a value perspective.
Samsung’s response is from John Revie, Senior Vice President of Visual Display Marketing, Samsung Electronics America.
Plasma is an important part of the Flat Panel industry, representing approximately 30% of the 40”+ market and 50% of the 50”+ market. Plasma TVs provide the consumer great picture performance and value. As such we will remain committed to this technology and continue to make capex (Capital Expeditures-Ed.)and R&D investments to improve our production capability and product design. We believe with the current manufacturers in the industry and the picture/performance of the technology, consumer’s confidence in the technology will remain strong.
For 2009, Samsung is introducing six new high performance Plasma TVs that feature better picture quality, slimmer and lighter design as well as advanced connectivity to content.
• New, brighter, higher contrast with our new “E-panel.” Plasma TVs using this new panel meets Energy Star standards for active power ratings without sacrificing picture quality.
• New slimmer and lighter weight design across the entire line up. The depth of the new 8 Series is 1.2”, a huge decrease over the 4 inches of 2008 models. All other series feature a reduced depth of 2.9 inches.
• Step models feature our new 24p Cinema Smooth that eliminates judder on 24p BP sources and 24p Satellite Channels
• Improved contrast and lower reflection Ultra-Filterbright and Ultra-Filterbright PLUS on mid and step models
• Content Connectivity – Suite of Medi@2.0 features (USB 2.0 Media, wireless DLNA, Internet@TV- Content Service and Content Library) will bring a new avenue for entertainment and multimedia experiences on Samsung’s 2009 plasma TVs.
We are committed to delivering on superior quality, energy efficiency and innovative features in our Plasmas line to keep us positioned as a leading brand in the market.
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Plasma is alive. It’s funny that just because something isn’t selling the way it used to that all of a sudden it’s dead. People think DLP is dead, yet Mitsubish JUST announced new televisions and if you want a cheap 60″+ TV, these are likely the only way to go.
More =/= Better. Once people learn that, everything gets better. People just love sensational headlines.
Over and out.
Chance Stevens,
Editor, tvlampsnbulbs.com
Adam
Posted on 15th May, 2009
After working in Home Theater retail for the last 2 years and learning a ton of information. Hands down Plasmas are the best for picture quality and accuracy. Its unfortunate that some have dealt with the bad side of a Plasma. Theoretically speaking, as long as a set gets good clean power, this would allow the set to run at its optimal level.
Another thing I have noticed that consumers do with sets is leaving them on their “Vivid” or “Dynamic” settings. Worst settings for any flat panel in a home. This setting is for store displays to shoe off their TV. They are attractive setting but they are killing the TV.
As for Santiago with the LG Plasma, I rarely sell LG Plasmas unless they are the higher end models. If you purchased yours just over 2 years ago, that is just short of when they started offering premium sets. Another thing you should consider is TV settings and clean power. I’m not talking about a surge protector, I could easily show how a surge protector does not protect a TV set. This also goes for Gavin, if your power supply took a dive this would tell me you weren’t connected to anything but the wall. If you were, most line conditioner manufacturers and surge protector manufacturers give you a warranty and cover expenses.
Santiago,
Here is another piece of advice. If you’re considering LCD, the biggest thing with LCD’s are the lack of color and their motion resolution. Plasmas have always had these advantages. Now you will see 120Hz and 240Hz LCDs, giving you better motion resolution; hence, reducing the blur effect that LCDs have had. One thing to know about this though, they are inserting new frames and sometimes its not perfect and sometimes it looks crystal smooth. They basically, take 2 frames and process, looking for differences in image locations. then they create a new frame of what they think it should look like. Most video enthusiast hate this because it looks unnatural. The average consumer is 50/50. I get comments like “It looks too real” or “It looks too fake”. After owning a LCD, I cannot stand the blurring and I cannot justify buying a 120Hz or 240Hz, due to me understanding how they work and how their process could be off, which ultimately shoes in picture quality. And as for the LCDs with LED as a light source, their are only 2 TV’s I would ever consider: Samsung’s LN46A950 and LN55A950, or Sony’s KDL46XBR8 and KDL55XBR8. Both beautiful sets and they are only offered in 46″ and 55″. The only reason I would consider these is due to the fact of how they designed the backlight for them, this is how an LED TV should be developed to get their color on par with a Plasma. Now a Plasma still wins in my book for color but these sets show the potential of LED TVs. If your thinking about the new Samsung 6000, 7000 or 8000 series, those sets do not use the same design as the 950 and so they lack the capability. They are very slim tho, 1.2″ vs 4.5″. Another manufacturer you should take a look at is Mitsubishi. Their sets have always impressed me in terms of color. Don’t how they do it but I have seen a Mitsubishi LCD look as good as a LED TV.
I still say that Plasma is the best flat panel for performance and accuracy for now. Can’t wait for my warranty to kick in on my TV, cause that means I am getting a Pioneer Elite.
etype2
Posted on 15th May, 2009
… one more thing I would like to add: these rumors about LG exiting plasma production are coming from inside of LG in Korea and persistent We heard the same about Pioneer, nobody believed it would happen and boom.
An observation from an owner of two LCD units. I have a Sharp 65 inch in a 14x 17 room. I can not back away from it or get to an extreme angle to observe loss in picture quality because of it’s size. I have a Sony XBR6 46 inch in my bedroom. Here, I do notice a drop off in picture quality at an angle because the screen is much smaller, my height as I walk around, but not an issue because we watch television in bed, straght on.
I still feel that viewing the best quality plasma and LCD sets, plasmas look to dim. Don’t get me wrong, I had both of my sets professionally calibrated by an ISF technician. The Sony XBR8 55 inch looks stunning. Many reviewers say it has deeper blacks then the latest generation Pioneer Kuro. I went to Panasonic plasma website. A reviewer bought a 65 inch plasma and said it runs extremely hot and he was afraid to operate it on warm days. Maybe this is isolated, I don’t know. I can tell you I had a Pioneer Plasma, it also ran very hot and the panel failed after two years of use. I had this set calibrated as well. A story ran earlier this year that the European Union was considering banning plasmas because of their high energy consumption. I know Panasonic’s new plasma line has reduced energy levels however. Sony may possibly have a 21 inch or 27 inch OLED TV ready for production to be shown in Berlin this year. More exciting is the promise of 40 inch OLED sets next year. Once that happens OLED will take off and ultimately replace plasma and LCD.
fre
Posted on 15th May, 2009
“Plasma is not reliable…LG 50 inch..lasted 2 years plus…various sites on the web tell you there is a problem with plasma sets regarding computer boards. Cost estimate received today, $900…for a 2 year old set??? Will now shop for a LED/LCD…do not trust plasma, do not trust LG…”
LG had some pretty decent issues with a certain set of boards they used in a few models(their IPMS died like crazy, the same ones which were used in all the vizios which had the pop o death)which LG usually would cover the parts for if you called their customer support line to get parts covered. Hence, why you buy an LG and not a vizio.
Other brands, like panasonic use component design, instead of IPMs, and enjoy a much better reliability.
etype2
Posted on 20th May, 2009
The ultimate motion torture test: can a plasma display fast moving stage lighting of a music concert at night without lag, breakup and motion artifacts? No Lcd I have seen can cope with this. If someone tells me plasma can display this type of motion properly, I will check the set out.
I do like the 2009 Panasonic X series, but only 54 inches. I’m spoiled for 65 inch or above. The V series is 65, but no one piece glass and no swivel base. Sad.
Chadwick
Posted on 31st May, 2009
The only reason I believe Plasma TV’s MIGHT BE the next to die out because they are far more primitave than LED LCD’s, Laser LCD’s or the still to come OLED. What I mean is plasma like CRT’s used gases xenon, neon, and argon gas which are ionized to form a plasma to eventually produce photons. Oh and don’t forget the magnesium oxide. I am not sure how toxic the liquid crystal compound is or the indium tin oxide electrodes are but from what I can tell the xenon, neon, argon, and magnesium makes plasmas far more toxic than LCD’s.
My 2007 50″ Samsung plasma TV being a flat pannel and far thinner than my 2007 55″ Sony DLP 1080i rear projection and still my plasma is nowhere near as thin as the LED TV. I am not sure about how much more or less toxic Plasma TV are compaired to LED LCD TV’s but Plasmas have more materials in consrtuction, more enegery consumption, but this could change as there was a Plasma the the CES convention and it was comparably thin to the LED LCD. As much as I love plasmas they still have the burn in issue and a few other problems. I have not seen what a top of the end plasma looks like today but I have seen the Sharp Aquos LC-65XS1U-s (LED LCD) and the new Samsung 8 series LED TV and wow they blow my 2007 Samsung out of the water.
My friend has a LCD TV (fluorescent lit) and watched Indiana Jones crystal skull and I did not see any blur or lag, but in a hockey game yes, (but that is because of the cameras at the arena NOT the TV), but the indiana jones movie on the LCD was comparable to a plasma with fast motion. But again the obvious visual difference is that his LCD has a much sharper image but an unnatural sharpness to the point it looks like someone pumped up the sharpness to 100 and the image no longer looks real where as my plasma had a sharp image but smooth not jagged like the LCD. It all depends on personal taste. I like the overall image on an LCD but I hate that sharpness look which is why Plasma takes the cake for me…that is until I met LED LCD.
I made the mistake of buying a Samsung plasma when Panasonic Viera and Pioneer Kuro Elite make the best Plasma TV’s and Sharp Aquos and Samsung make the best LED LCD’s (especially Samsung’s 8 Series LED TV…DROOL!)
Forget SED and FED displays, I don’t think they will make it to the market. CRT died because it was far too outdated and rear projections were just too big and bulky. I think the next big battle will be between LED and Laser TV’s because Plasma might die out. If plasma survives till 2012 I bet it would be equal with other technologies out there. In the end I think LED and OLED TV will take dominance over Plasma and Laser TV. Whomever will win in the LED/Laser battle will be the ones to battle it out with OLED the way Plasma and LCD had their battles from 2002 till more or less the present day. I have not seen a Laser TV in person yet but I have seen the LED TV and as a Plasma fan I was impressed. I bought my plasma in 2007, I personally like to get a new TV every 5 years. Unless the burn-in issues are taken care of, after seeing the the LED TV I will probably purchase an LED TV in 2012 and in 2017 probably a OLED TV. In the end I love plasma’s picture but when playing video games I still have HUGE issues with burn-in. All companies need to work on the burn in problem. Will we ever see a TV will all those strength and none of the downsides i.e. no burn-in like with plasma and no super high sharpness producing unrealistic images with LCD? I hope OLED can deliver because I have a feeling LED and Laser TV’s are only passing fads.
The point is you can’t look at low end $1000-3000 TV’s because you cant make a true comparison with low end technology when there is top of the line stuff out in the market. The best way to decide is to look at TV’s $4000 or higher (regardless of whether you are going to buy it or not.)
jim
Posted on 3rd June, 2009
“A story ran earlier this year that the European Union was considering banning plasmas because of their high energy consumption. ”
Gawd. I’m really starting to hate that nanny continent.
“The French can be French, and the Danes be Danish, and Europe be European, only because of America”….Mark Steyn
Brian
Posted on 4th June, 2009
1. Argon, Neon, Xenon are all inert gases. You can’t metabolise them like Oxygen but they are not poisonous like Chlorine or Fluorine, etc. Magnesium is only dangerous in extremely high doses, after all it is a required mineral, or if you set it on fire and if touches water or Aluminum. (MaGnesium shavings help ignite ALuminium.)
2. Bitch all you want about the EU nanny states but as an American who has been in and out of the EU for decades and is currently living in Switzerland I have one observation. The United States IS ONLY because the “French were french” and the “English were english” and the “Spanish were spanish”. If they hadn’t been then we wouldn’t be here. The USA isn’t as different as I would personally like to think it is. But I do love going home.
3. There is a reason that the Theatre and Music and A/V industry use Plasmas more often than LCD monitors. We have only just now started using LCD monitors because they are so relatively cheap. Plasmas are much better looking and more consistent over time and distance (read road abuse) than LCDs when used in this kind of environment.
4. I think that the truth is we will find PDP and LCD are hearing the death knell from OLED. After all direct displays (almost) on stages are LED. IE. JumboTron, etc. I believe that we will find that LCD is saying that PDP is dead because they want to distract from the fact that when OLED or some other variant becomes cost effective it will spell the end. OLED is stunning.
Having said all this I don’t think that we will be able to afford one (OLED) for another decade.
Looks like my next HD will be a projector or a plasma.
Chris
Posted on 29th June, 2009
Panasonic 50″ V10
I just replaced my 37″ Westinghouse LCD with a Panasonic V10. Before I bought the V10 I did a lot of research both online and hands on in the stores. Pretty much right away I knew I didn’t want one of the new LCD’s. The 120/240Hz compensation for motion blur made all the movies look as though they were shot from a high def camcorder. Absolutely horrible. On the new LCD’s the blacks were very black but lacked detail. On the Plasmas, the blacks were blacker, but still provided discernible detail. One of the biggest issues that people say they have about Plasmas is the dim screen. I was worried about this too. In the stores, the LCDS blew away the Plasmas with their scorching bright screens. That means absolutely nothing when you get it home and have it calibrated to your living/theater room. If you were to leave those settings as is from the showroom floor, it would A: cut the life of the screen in half. B: Give you a headache when watching a movie for 2hrs. C: Wash out the image quality and ruin any type of cinema experience. Granted a bright screen works great in a bright room. But for me, when I watch a movie I want the theater experience. So after a month of research, I went with Plasma. When I got the set home, I logged onto Cnet.com and looked up their calibration settings and set it accordingly. The V10 is one hell of a T.V. Thin, attractive, and the image quality (although not as good as the high end Kuro) is pretty near perfect.
Informed
Posted on 8th August, 2009
Consumers are sheep. Most people are too lazy to actually find out which technology is best. Out of the many friends and associates I have most do not even bother doing the research on the pros and cons of each of the technologies. They usually rely on the input from the salesman. In fact, I have a friends that sells these at a chain and he does not even know the pros and cons-and he is number 2 at his company!
It will be years before LCD can match plasmas off axis viewing advantage. Only the most expensive of LCD panels can come “close” at best.
Motion lag? LCD is getting better but still can not match plasma consistently enough to say the “same as plasma”.
I do not know why I even bother, go to AVSforums.com and see how many new consumers show up there with posts asking if they should get HD cable etc to make the picture look better.Most of them think the TV itself magically makes any content “high def” These are the same fools that are choosing lcd over and over.
plasma is best
Posted on 6th December, 2009
When I researched the plasma versus lcd’s back when moby dick was a minnow, all the sales people were making up stories about the plasma’s, trying to sell the lcd’s and I don’t see where that has changed.
Buyers are walking into these sotres and letting these sales people convince them to buy something they don’t want, they are letting themselves be convinced that the picture they are seeing is not real, and the sales people are adjusting the settings on the tv’s in the stores so that the pictures are better on the products they make more money off of. Buyers need to wake up!
After I did my research and corrected the sales person, I bought my first plasma, a PDP-5030HD. I have been thrilled ever since, except for 2 problems. The major one is something happened to mine the other day, I still get sound and light on the screen but no picture.
I need to find a technician to tell me what’s wrong and/or I have to buy a new one. I was shocked to find out that Pioneer is exiting plasmas and there are only a few pioneers still around. The requirement to purchase from an authorized dealer is making me very nervous and limiting even further my selection. So I need some help,
1. does anyone know what might be wrong with my existing set and do you think it’s fixable?
2. If I have to buy another one, I’d love a pioneer but it appears I’d be limited to the PDP6020 from an authorized dealer or a 151fd from a dealer via amazon, and amazon is supposedly authorized so I’m not sure how this will work – any input would be appreciated
3. Last resort is to buy the Panasonic 50V10. I bought my son a panasonic last year and the picture is really good. I’ve done my research and would consider the 50V10 as a replacement. Any thoughts would be appreciated. I’ve been researching for a couple of days now and would appreciate any thoughts.Thanks for your help
Appreciated reading this thread and the information on this site
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