Samsung Customer Experience Lab Team: Jonathan Gaiser, Mike Darnell and Richard Titus.
Samsung Electronics wants you to know that it’s hard at work figuring out what you are going to want to do with your TV and how you want to interact with it today and tomorrow.
The South Korean TV giant is busily monitoring trends and user behavior patterns to determine the best ways to deliver those experiences to your living room.
Samsung recently brought HD Guru and a group of product reviewers to its Mountain View, Calif. Samsung Customer Experience Lab where we got a first-hand look at the lengths to which Samsung will go to ensure your use of their televisions is as easy and enjoyable as possible.
Research conducted at the site using customer user groups, goes into fixing, refining and even developing products on the market, coming to market or under development for the future.
In fact, that research, which involves lengthy and detailed analysis of subjects from various user demographics and how they interact with Samsung equipment, was instrumental in bringing about the 2016 Samsung SUHD TV models on sale in stores right now.
Those TVs use Samsung’s Tizen operating system with newly refined and crafted user interface software that enables operating the TV and all of the connected source devices via one tiny hand-held remote. That device has just a few buttons to highlight and activate source devices and content apps, in a fashion that makes switching the picture from a Blu-ray Disc title to a baseball game on live TV as effortless and fast as changing channels.
On our trip we met with Richard Titus, Samsung Senior VP of Customer Experience, and his team including Mike Darnell, Samsung Research America principal user researcher and Jonathan Gaiser, Samsung Customer Experience Lab designer, to get a feel for what goes into making Samsung’s smart TVs smarter, so the user doesn’t have to think as much about what he wants to watch and how to get there.
Among one of the more outstanding features to come out of this year’s batch of Samsung Smart Hub TVs is the ability to instantly recognize and identify from on-screen tiles arranged in a pair of stacked, scrolling rows any source connected to one of the TV set’s HDMI inputs and be able to switch to it quickly.
Read more of our QA and session with Titus after the jump:
[Read more →]