Black Friday is now upon us, and as shoppers dash out to take advantage of the latest and greatest TV deals, HD Guru decided to celebrate the occasion by talking with Samsung TV marketing point man Dave Das to get a handle on what’s changed this year for Samsung TV sales and what the forecast might be for the year ahead.
Das, who is Samsung home entertainment marketing senior VP, spoke with us earlier this week, just after the company revealed that it set a new monthly record in October by selling more than $1 billion worth of TVs in North America. In 4K UHD TVs, Samsung said it accounted for more than half of all big screen TV sales in the third quarter of 2015, or 52.1 percent of sales in the U.S. and 54.4 percent in Canada.
In the statement, the company attributed some of the success to an expansion of “interactive experience marketing,” including the expansion of Samsung Entertainment Experience areas to about 600 Best Buy stores, offering dedicated brand stations where customers are encouraged to explore hands-on Samsung products, including SUHD 4K TVs and audio systems.
Similarly, the company said it installed a brand wall made of Samsung TV screens in about 2,600 Walmart stores.
Samsung also revealed that it has made advances in TV customer satisfaction, winning two consecutive customer satisfaction awards from J.D. Power in 2015. The survey of 3,750 consumers who purchased an HDTV in the past year showed Samsung as the top brand in customer satisfaction for TVs 50-inches and larger for the past two years.
Our question-and-answer interview with Das follows after the jump: